Welcome to REALeResearch


REALeResearch is a qualitative research consultancy with an emphasis on user experience.


REALeResearch will provide your business with insightful and usable research findings that will improve customer satisfaction with your product or service...


REALeResearch has expertise in the following areas...

  1. •User Experience Research

  2. •Usability Testing

  3. •Concept Testing

  4. •New Product Development

  5. •Product Usage

  6. •Customer Satisfaction

  7. •Heuristic (Expert) Evaluations

  8. •IDUI (In Depth Usability Interviewing)


 

You can rely on REALeResearch to...

  1. •Provide you with top-notch interviewing and moderating skills: You can trust that your customers and prospects will be interviewed in a relaxed setting; ensuring that honest feedback is gathered about your product, idea or Web site.

  2. •Assist in choosing the right methodology to best gather feedback: The method we choose will be based on the scope of your project, the best “setting” for collecting reactions to your product, and of course your budget. Methodologies recommended include in-depth interviews, focus groups, in-home product placement/interviewing, usability testing, mystery shopping, telephone interviews, and Web boards.

  3. •Choose the right markets and demographics in which to conduct research.

  4. •Listen to your goals and objectives: So that pertinent, usable feedback is collected.

  5. •Conduct a clear, thorough analysis of the data acquired in the field:
    You and your team can take actionable steps to improve your product or concept based on the analysis provided by REALeResearch.

  6. •Provide attentive project management and field setup: The participants being interviewed are the foundation of a successful project. Closely monitoring the field is a key element for gathering insightful qualitative data.

  7. •Deliver research services at a reasonable cost - without compromising quality: REALeResearch is an independent research consultancy without huge overhead costs found at larger research agencies. Therefore, these costs are not passed onto your company, and you receive personalized, quality service.