About Susan Reale and REALeResearch

Susan’s very first words as a baby were “What’s this?” Ever since, she’s been curious about the “whys” and “whats” of the world, people and how things tick. Not only did becoming a qualitative researcher satisfy this curiosity, Susan truly loves what she does and it is reflected in her work.


Susan started in the marketing research field, “at the bottom” in 1985 at a San Francisco field research company while she looked for a “real” job in Broadcast and Electronic Communication Arts (her major in college). Well, Susan found out she was very good at interviewing people and analyzing qualitative data – and soon became passionate about qualitative research. 


Since then, Susan has moderated thousands of focus groups and interviews…


…with people from all walks of life, for example:

  1. •Children

  2. •Teens in the UK, the US and Singapore

  3. •Gen Y

  4. •CEOs at Fortune 500 Co’s

  5. •Pediatric Cardiology Transplant Surgeons

  6. •Chicago mechanics

  7. •Moms

  8. •People with HIV

  9. •High-tech / C-Level Executives

  10. •Scientists

  11. •Technology professionals

  12. •Community Leaders

  13. •High-income Investors

  14. •among many others



…for nearly every industry, from Fortune 500 to up-and-coming start ups, for example:

  1. •Hi tech (computer, software, consumer electronics).

  2. •Retail consumer goods

  3. •Telecommunication

  4. •Non-profit

  5. •International Investment and Financial companies

  6. •Automotive



… on a breadth of topics:

  1. •In-Vehicle ‘hands free’ communications

  2. •Download ringtones

  3. •Laptop case design

  4. •Innovative pet food

  5. •Nanotechnology publications

  6. •Library resources

  7. •Vodka

  8. •Employee satisfaction

  9. •Web usability

  10. •New product concepts

  11. •New product prototypes

  12. •Application process assessment (financial, insurance, etc).

  13. •E-Readers

  14. •Mobile Phone design

  15. •XHTML interface (mobile device ‘web’ interface)

  16. •Wrist rest designs



… using a variety of methodologies

  1. •Focus Groups

  2. •Usability Test Interviews

  3. •In-Depth Interviews

  4. •Phone interviews

  5. •“Man on the street” intercepts



Please continue to learn about Susan Reale’s experience