Bio:
1985-1996 Qualitative Research Project Director for B2B, high-tech and medical research studies at Fleischman Field Research.
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•Gained extensive experience interviewing respondents from a many different backgrounds, and managing research programs for a variety of industries.
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•Conduct hundreds of ad test and pharmaceutical research among the medical community
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•Susan was conducting “usability” studies before this method became a formally identified research methodology. For instance, assessment of the software Lotus123, gathering feedback from Morticians and Infectious Disease Physicians about the “usability” of a tools used for autopsies.
1996-1999 Research Associate/Field Director for a qualitative market research firm, DDMH Worldwide.
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•Learned the fine art of qualitative report writing and assisted in consumer-based research studies for two amazing moderators at the top of their field.
1999-2004 Senior Qualitative Project Director at a San Francisco-based interactive research firm, Socratic Technologies.
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•Conducted focus groups, in-depth interviews and Web boards among varying audiences with a focus on the “customer experience.”
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•Conducted international qualitative research projects. Solely responsible from study design to analysis. Including China, Japan and Europe, in addition to “in-language” domestic studies.
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•Assessed both Web site interfaces and non-Web based products: computer wrist rests, laptop carry cases, wireless download interface, children’s toys, etc.
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•Pioneered in designing User Interface (UI) research studies for both multi-national (e.g., Cisco and Bank of America) and dotcom industries (e.g., Webvan and Brightstreet).
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•Aided in the design of one of the first available portable “UI Labs” for use worldwide.
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•In addition, Susan has experience managing many research programs in International markets.
2004 to present REALeResearch is founded. Susan now offers over 20 years experience as a moderator, qualitative research consultant and analyst, and usability specialist.
